Experiential Marketing : Secrets, Strategies, and Success Stories From the World's Greatest Brands
SMITH, Kerry ; HANOVER, Dan
PEMASARAN
Detil Buku
Edisi-
PenerbitNew Jersey : John WIley & Sons, 2016
Deskripsi Fisikix, 214 hlm : Ilus ; 26 cm.
ISBN978-1-119-14587-5
SubjekPEMASARAN
Bahasa-
Call NumberBI/658.81 SMI e
Deskripsi
Indeks :hlm. 201-214 ; Experiential Marketing book you will learn : the history and principal strategies of experiential marketing, how top brands are creating experience-driven portfolios, the anatomy of an experience and the psychology of engagement, the central tenets of experience design, etc.