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Experiential Marketing :  Secrets, Strategies, and Success Stories From the World's Greatest Brands

Experiential Marketing : Secrets, Strategies, and Success Stories From the World's Greatest Brands

SMITH, Kerry ; HANOVER, Dan

Edisi -
Penerbit New Jersey : John WIley & Sons, 2016
Deskripsi Fisik ix, 214 hlm : Ilus ; 26 cm.
ISBN 978-1-119-14587-5
Subjek PEMASARAN
Bahasa -
Call Number BI/658.81 SMI e

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Deskripsi

Indeks :hlm. 201-214 ; Experiential Marketing book you will learn : the history and principal strategies of experiential marketing, how top brands are creating experience-driven portfolios, the anatomy of an experience and the psychology of engagement, the central tenets of experience design, etc.

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