Marketing to the middle classmuslim : Kenali perubahannya, pahami perilakunya, petakan strateginya
Yuswohady ; Ikhwan Alim ; Iryan Ali Herdiansyah ; Dewi Madyan
EKONOMI ISLAM -- PEMASARAN
Detil Buku
EdisiCetakan Pertama
PenerbitJakarta : Gramedia Pustaka Utama, 2014
Deskripsi Fisikxx, 281 hlm. : ilus. ; 21 cm.
ISBN9786020307477
SubjekEKONOMI ISLAM -- PEMASARAN
BahasaIndonesia
Call Number297.273 YUS m ; 658.81 YUS m ; KC/658.8009598 YUS m
Deskripsi
The Six Principles of Marketing to the Middle Class Muslim. The Principle of Customer, The Pronciple of Positioning, The Principles of Differentiation, The Principle of Engagement, and The Principle of Value