Unduh JAKLITERA Mobile
Successful new product launching (NPL) in the local market : Bridging standardizationand localization
Diana Angelica (Pengarang)
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Deskripsi
Coordination is a classical yet the most difficult obstacle during new product launching (NPL) process. This problem becomes the main challenge for Multinational Companies (MNC), especially for managers located in foreign market. These managers should deal both global standardization of strategy, while maintaining the fitness with domestic (local) environment characteristics. NPL activity is a long, costly, and cross-department process. It necessitates good coordination among the headquarter, regional offices and subsidiaries. Several MNCs and subsidiaries are successfully overcome this problem and become the global leaders; Others fail to manage this process. This book reveals how to make good coordination in the MNC context to deal with ambiguous and conflicting process between global and local interest during NPL process.
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