Unduh JAKLITERA Mobile
Successful new product launching (NPL) in the local market : Bridging standardizationand localization
Diana Angelica (Pengarang)
Tersedia di:
Deskripsi
Coordination is a classical yet the most difficult obstacle during new product launching (NPL) process. This problem becomes the main challenge for Multinational Companies (MNC), especially for managers located in foreign market. These managers should deal both global standardization of strategy, while maintaining the fitness with domestic (local) environment characteristics. NPL activity is a long, costly, and cross-department process. It necessitates good coordination among the headquarter, regional offices and subsidiaries. Several MNCs and subsidiaries are successfully overcome this problem and become the global leaders; Others fail to manage this process. This book reveals how to make good coordination in the MNC context to deal with ambiguous and conflicting process between global and local interest during NPL process.
Ulasan
Buku Rekomendasi Lainnya
Teori-teori Dan Kebijakan Pidana
MULADI
Semilir Angin Surga
SYADI, Khalid Abu ; KHAIRONI ; HAKIM, Abdul ; SUKAWI, Musthofa
15 Kasus sengketa merek di Indonesia
CASAVERA
TIM Alfin
Keberangkatan
Nurhayati Dini
Musim panas yang heboh
Roi Visiual
How do i catch a fish?
Peinador, Angeles (ilustrator) ; Adlard, Rebecca (editor)
Finding sisu : hidup sehat dan seimbang ala orang finlandia
Pantzar, Katja (Pengarang) ; Annisa Cinantya Putri (penerjemah) ; Pandam Kuntaswari (editor)
Baby Touch and Feel : Colours and Shapes
Sirett, Dawn (Pengarang)
2 Di batas cakrawala
Dhenok Kristiani (Pengarang) ; Nana Ernawati (Pengarang)
Membaca dan menilai sastra : kumpulan karangan
Teew, Andries Hans (Pengarang)
Wawacan ogin amarsakti
Abdurahman (penerjemah) ; Ayatrohaedi (penerjemah)
Mengenal dunia perminyakan
Sudarsini (Pengarang) ; MS Nasrullah (Penyunting)
Hospital diary
Baity (Pengarang) ; Yuli Triyuliani (penyunting)
