Unduh JAKLITERA Mobile
Successful new product launching (NPL) in the local market : Bridging standardizationand localization
Diana Angelica (Pengarang)
Tersedia di:
Deskripsi
Coordination is a classical yet the most difficult obstacle during new product launching (NPL) process. This problem becomes the main challenge for Multinational Companies (MNC), especially for managers located in foreign market. These managers should deal both global standardization of strategy, while maintaining the fitness with domestic (local) environment characteristics. NPL activity is a long, costly, and cross-department process. It necessitates good coordination among the headquarter, regional offices and subsidiaries. Several MNCs and subsidiaries are successfully overcome this problem and become the global leaders; Others fail to manage this process. This book reveals how to make good coordination in the MNC context to deal with ambiguous and conflicting process between global and local interest during NPL process.
Ulasan
Buku Rekomendasi Lainnya
Broken heart dan pengkhianatan cinta : mengatasi efek buruk putus cinta, broken heart dalam pernikahan, perceraian, dan perselingkuhan
SOYOMUKTI, Nurani ; HIDAYAH, Nur
Hidup modern dengan Feng Shui Albert Low ; ed. Herman Sudrajat
LOW, Albert
Bertulang besar
CABOT, Meg ; KUSUMAWARDHANI, Wulan ; LARASKUSUMA, Nurkinanti
SHAPE and Numbers, vol. 10
Becoming a genius speaker
UTAMA, Yasier
HIMPUNAN peraturan perundangan eksekutip tahun 1982 jilid 1
HIMPUNAN peraturan
Lari dari pesantren
Andri Saptono ; Pradita Seti Rahayu
The Duke's Shotgun Wedding
Reid, Stacy ; Penerjemah : Olyvia Sundari Poerwaka
15 Menit Menuju Sehat dengan Ayunan Tangan
-
101 Inspirasi Tampilan Dinding Menarik
Nia Noorahmah (Pengarang) ; hafidh Aditama (Pengarang) ; Ita Puspitasari (Pengarang) ; Meidi Ahmad Sahlan (Pengarang)
Konstitusi Kuwait
Atmosudirdjo, S. Parjudi ; Usep Ranawijaya ; Padmo Wahjono ; Soerjono Soekanto
Rahasia Keajaiban Api
Nurul Ihsan
Mari bermimpi jalan menuju masa depan yang lebih baik = let us dream a path to the better future
Austen Ivereigh
Payung negeri
Yose S. Beal (Pengarang)
