Consumer Behavior Buying, Having, and Being : Eleventh Edition

Belum ada ulasan untuk buku ini.

Jadilah yang pertama untuk mengulas!

Consumer Behavior Buying, Having, and Being : Eleventh Edition

Stephanie Wall

Manajemen Bisnis

Detil Buku

Edisi Ed. 11 Cet. 1

Penerbit Edinburgh Gate Harlow : Pearson Education, 2015

Deskripsi Fisik 578 hlm : ilustrasi ; 28 cm

ISBN 978-1-292-01741-9

Subjek Manajemen Bisnis

Bahasa Inggris

Call Number 658.8342 SOL c

Deskripsi

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior. Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.