Unduh JAKLITERA Mobile
Perilaku konsumen dan strategi pemasaran
Peter, J. Paul ; Olson, Jerry C. (penulis) ; Diah Tantri Dwiandani (penerjemah)
Tersedia di:
Deskripsi
Judul asli : Consumer behavior & marketing strategy ; This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. "Consumer Behaviour", 9/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.
Ulasan
Buku Rekomendasi Lainnya
One Great Day = Hari Yang Hebat
MERLINDA, Lesmana ; NURAENI, Rani
Meade-Chen Cane sugar handbook : a manual for cane
MEADE, George P
Sains, teknologi dan pembangunan di dunia islam
SARDAR, Ziauddin
Ciuman dewa buku 13
SUZUKI, Julietta ; DIAN, I.N.
Sang Dokter Yunani : The Greek Children's Doctor
Morgan, Sarah ; penerjemah : Iingliana
Flaga
Eva Kurniasari ; Teguh Afandi ; Yuli Pritania
Temptation Ridge : Menemukan Cinta
Robyn Carr
Teknik penaksiran harga tanah perkotaan : Teori dan praktek penilaian tanah
Herman Hermit (Pengarang)
Disney bedtime favorites
Disney Press
Mocha & mochi
-
Kasatalia, kumpulan sajak Dodong Djiwapradja
Dodo Djiwapradja ; Rendra (kata pengantar)
Kitab kawin
Laksmi (Pengarang) ; Hetih Rusli (Penyunting) ; Rosemary Kesauly (Penyunting)
Pemantik 6A : selamatkan makhluk hidup untuk SD/MI kelas VI
Dhiah Saptorini (Pengarang) ; Agus Wahyudi (Pengarang) ; Sri Sutanti (Penyunting) ; Imam Nursiam (Ilustrator)
Kawasan konservasi maritim
Ulung J. Wisha (Pengarang) ; Wisnu A. Gemilang (Pengarang) ; Nia N. H. Ridwan (Pengarang)
