International marketing management

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International marketing management

Jain, Subhash C. (Pengarang) ; Caffey, Susan M.C. (Penyunting)

Export marketing = distribusi pemasaran-- Management = Manajemen

Detil Buku

Edisi Edisi keempat

Deskripsi Fisik 912 halaman : ilustrasi ; 25 cm

ISBN 0534932886

Subjek Export marketing = distribusi pemasaran-- Management = Manajemen

Bahasa Indonesia

Call Number 658.848 JAI i

Deskripsi

This comprehensive, up-to-date introduction to international marketing is designed for use in undergraduate or graduate courses in international marketing. Jain accurately portrays todayUs field with clarity and complete coverage to provide students with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the studentUs interest. Plus, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning, and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well. "synopsis" may belong to another edition of this title. ; ©1993, 1987, and 1984 by Wadsworth, Inc,