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Brand Singapore : How nation branding built Asia's leading global city
Koh Buck Song (Pengarang)
Kewiraswastaan
Detil Buku
Edisi
-
Penerbit
Singapore : Marshall Cavendish International, 2011
Deskripsi Fisik
205 Pages ; 22 cm.
ISBN
9789814328159
Subjek
Kewiraswastaan
Bahasa
Inggris
Call Number
R/330.915957 KOH b
Deskripsi
Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding.
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https://perpustakaan.jakarta.go.id/book/detail?cn=INLIS000000000840432
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