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Brand Singapore :  How nation branding built Asia's leading global city

Brand Singapore : How nation branding built Asia's leading global city

Koh Buck Song (Pengarang)

Kewiraswastaan
Edisi -
Penerbit Singapore : Marshall Cavendish International, 2011
Deskripsi Fisik 205 Pages ; 22 cm.
ISBN 9789814328159
Subjek Kewiraswastaan
Bahasa Inggris
Call Number R/330.915957 KOH b

Tersedia di:

Perpustakaan Jakarta - Cikini
Baca di tempat: 1

Deskripsi

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding.

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