The art of high stakes decision-making :  tough calls in a speed driven world

The art of high stakes decision-making : tough calls in a speed driven world

J. Keith Murnighan , John C. Mowen

Manajemen Eksekutif
Detil Buku
Edisi -
Penerbit United States America : Jossey-Bass, 2001
Deskripsi Fisik 278 Halaman ; 23 cm
ISBN 9780471415763
Subjek Manajemen Eksekutif
Bahasa Inggris
Call Number R/658.4 MUR a
A highly readable guide with a method for avoiding mistakes when making decisions that will affect the future of your business The Art of High Stakes Decision Making takes readers to the most important crossroads in business with dozens of real-life scenarios. Engaging "you are there" stories teach how to focus on the core issues involved in high stakes decision making. The authors share powerful tools for cutting through the psychological and emotional barriers to making the best decisions. Each chapter concludes with a set of fundamental principles for successfully navigating each stage of the SCRIPTS method, an acronym that outlines a seven-step process for making tough choices under the gun. J. Keith Murnighan, PhD (Evanston, IL), is the Harold H. Hines, Jr. Distinguished Professor of Risk Management at the Kellogg Graduate School of Management at Northwestern University. John C. Mowen, PhD (Stillwater, OK), is Regents Professor and Noble Chair of Marketing Strategy at Oklahoma State University's College of Business Administration.
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