Imagine you are presenting a gift. You have thought about it for a long time, searched, found. You have carefully chosen and lovingly packed. To be on the safe side, you have packed the whole thing in a cardboard box again, you never know ... you hand it over and hope for a heartbeat. You see the joy in the eyes of the presentee and are happy. You rejoice until you recognize: The joy is in the packaging, not the gift. The normal cardboard box. Well, not quite. Because you have of course already chosen the most beautiful box from the boxes that were waiting for the waste paper collection. The one from the Asian market, you like to buy there. And sometimes you look at the lettering on these boxes, which you like to carry your shopping home in, and you dream. From your vacation in Thailand. Or something like that. But then you quickly tidied everything up and then there was this cardboard box that was stable and now