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Marketing 5.0 : technology for humanity
Philip Kotler (Pengarang) ; Hermawan Kartajaya (author) ; Iwan Setiawan (author)
Marketing -- Technology
Detil Buku
Edisi
-
Penerbit
New Jersey : John Wiley & sons, 2021; © 2021 by John Wiley & sons, inc
Deskripsi Fisik
206 pages ; 23 cm
ISBN
9781119668510
Subjek
Marketing -- Technology
Bahasa
Inggris
Call Number
658.84 KOT m
Deskripsi
In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. ; Index : 195 - 206 pages
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https://perpustakaan.jakarta.go.id/book/detail?cn=INLIS000000000844136
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