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Marketing
Grewal, Dhruv (penulis) ; Levy, Michael (penulis)
Marketing
Detil Buku
Edisi
Edisi kedua
Penerbit
London : Mc Graw Hill Irwin, 2010
Deskripsi Fisik
xxxv, 675 halaman : ilustrasi ; 28 cm.
ISBN
9780071285469
Subjek
Marketing
Bahasa
Indonesia
Call Number
R/658.8 GRE m
Deskripsi
Indeks ; Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.
With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
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