JAKLITERA sudah ada versi mobile lho! Unduh
Pinjam buku ini
Marketing

Marketing

Grewal, Dhruv (penulis) ; Levy, Michael (penulis)

Edisi Edisi kedua
Penerbit London : Mc Graw Hill Irwin, 2010
Deskripsi Fisik xxxv, 675 halaman : ilustrasi ; 28 cm.
ISBN 9780071285469
Subjek Marketing
Bahasa Indonesia
Call Number R/658.8 GRE m

Tersedia di:

Perpustakaan Jakarta - Cikini
Baca di tempat: 2

Deskripsi

Indeks ; Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Ulasan

Belum ada ulasan untuk buku ini. Jadilah yang pertama untuk mengulas!