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Consumer behavior : building marketing strategy
Hawkins, Del. L (Pengarang) ; David L. Mothersbaugh (Pengarang)
Strategi Marketing
Detil Buku
Edisi
Edisi kedelapan
Penerbit
Amerika : McGraw-Hill Irwin, 2010
Deskripsi Fisik
xxii, 778 halaman : ilustrasi ; 28 cm
ISBN
9780070171008
Subjek
Strategi Marketing
Bahasa
Inggris
Call Number
R/658.8 HAW c
Deskripsi
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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https://perpustakaan.jakarta.go.id/book/detail?cn=INLIS000000000844878
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