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Lesikar's business communication : connection in a digital world
Rentz, Kathryn (penulis) ; Flatley, Marie E. (penulis) ; Lentz, Paula (penulis)
Bisnis -- Komunikasi
Detil Buku
Edisi
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Penerbit
New York : Mc Graw Hill Irwin, 2011
Deskripsi Fisik
v, 649 halaman : ilustrasi ; 23 cm.
ISBN
9780071220972
Subjek
Bisnis -- Komunikasi
Bahasa
Indonesia
Call Number
R/658.45 REN l
Deskripsi
Indeks ; esikar’s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.
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https://perpustakaan.jakarta.go.id/book/detail?cn=INLIS000000000844901
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