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Lesikar's business communication :  connection in a digital world

Lesikar's business communication : connection in a digital world

Rentz, Kathryn (penulis) ; Flatley, Marie E. (penulis) ; Lentz, Paula (penulis)

Edisi Edisi kedua belas
Penerbit New York : Mc Graw Hill Irwin, 2011
Deskripsi Fisik v, 649 halaman : ilustrasi ; 23 cm.
ISBN 9780071220972
Subjek Bisnis / Komunikasi
Bahasa Indonesia
Call Number R/658.45 REN l

Tersedia di:

Perpustakaan Jakarta - Cikini
Baca di tempat: 2

Deskripsi

Indeks ; esikar’s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

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