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The Dyanamics of mass communication :  media in transition

The Dyanamics of mass communication : media in transition

Dominick, Joseph R. (penulis)

Komunikasi Massa
Edisi -
Penerbit New York : Mc Graw Hill, 2011
Deskripsi Fisik xxiii, 475 halaman : ilustrasi ; 25 cm.
ISBN 9780071221467
Subjek Komunikasi Massa
Bahasa Indonesia
Call Number R/302.23 DOM d

Tersedia di:

Perpustakaan Jakarta - Cikini
Baca di tempat: 2

Deskripsi

Indeks ; Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. "Dynamics of Mass Communication" takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.

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