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Marketing management 16th edition : global edition
Kotler, Philip (Pengarang) ; Kevin Lane Keller (Pengarang) ; Alexander Chernev (Pengarang)
Manajemen Marketing
Detil Buku
Edisi
-
Penerbit
London : Pearson, 2022
Deskripsi Fisik
605 halaman : ilustrasi ; 25 cm
ISBN
9781292404813
Subjek
Manajemen Marketing
Bahasa
Inggris
Call Number
R/658.8 KOT m
Deskripsi
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
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