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Marketing management 16th edition : global edition

Marketing management 16th edition : global edition

Kotler, Philip (Pengarang)

Manajemen Marketing
Edisi -
Penerbit London : Pearson, 2022
Deskripsi Fisik 605 halaman : ilustrasi ; 25 cm
ISBN 9781292404813
Subjek Manajemen Marketing
Bahasa Inggris
Call Number R/658.8 KOT m

Tersedia di:

Perpustakaan Jakarta - Cikini
Baca di tempat: 4

Deskripsi

Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.

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