Digital marketing :  strategy, implementation, and practice

Digital marketing : strategy, implementation, and practice

Chaffey, Dave (Pengarang) ; Fiona Ellis-Chadwick (Pengarang)

Digital Marketing
Detil Buku
Edisi edisi kedelapan
Penerbit United Kingdom : Pearson, 2022
Deskripsi Fisik xxv, 534 halaman : ilustrasi ; 25 cm
ISBN 9781292400969
Subjek Digital Marketing
Bahasa Inggris
Call Number R/658.84 CHA d
Deskripsi
Digital Marketing, 8th edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends. This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice. The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students.
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