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Digital marketing : strategy, implementation, and practice
Chaffey, Dave (Pengarang) ; Fiona Ellis-Chadwick (Pengarang)
Digital Marketing
Detil Buku
Edisi
edisi kedelapan
Penerbit
United Kingdom : Pearson, 2022
Deskripsi Fisik
xxv, 534 halaman : ilustrasi ; 25 cm
ISBN
9781292400969
Subjek
Digital Marketing
Bahasa
Inggris
Call Number
R/658.84 CHA d
Deskripsi
Digital Marketing, 8th edition is the most comprehensive guide in the field, providing you with the latest strategies, techniques, and online trends.
This updated edition will help you learn more about the success factors in digital marketing, with case studies from cutting-edge companies linking marketing theory with practice.
The range of questions, exercises, and self-assessments will help you develop key skills you will later need in the workplace, making this textbook a must-have guide for students.
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