How Innovation really works

Knott, Anne Marie (Pengarang)

Inovasi teknologi / Industri

Edisi -

Deskripsi Fisik xiv, 253 Halaman : Ilustrasi ; 23 cm.

ISBN 9781259860935

Subjek Inovasi teknologi / Industri

Bahasa Inggris

Call Number 658.4063 KNO h

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Deskripsi

Are you spending too much on R & amp;D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & amp;D every year, but despite your best efforts, that R & amp;D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R & amp;D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R & amp;D-until now.