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How Innovation really works
Knott, Anne Marie (Pengarang)
Inovasi teknologi -- Industri
Detil Buku
Edisi
-
Penerbit
New York : McGraw Hill Education, 2017; © 2017 by Anne Marie Knott
Deskripsi Fisik
xiv, 253 Halaman : Ilustrasi ; 23 cm.
ISBN
9781259860935
Subjek
Inovasi teknologi -- Industri
Bahasa
Inggris
Call Number
658.4063 KNO h
Deskripsi
Are you spending too much on R & amp;D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & amp;D every year, but despite your best efforts, that R & amp;D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R & amp;D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R & amp;D-until now.
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