Are you spending too much on R & amp;D? Too little? Is your innovation program successful? And how do you measure that success? Your company is spending millions on R & amp;D every year, but despite your best efforts, that R & amp;D isn't driving growth. If you're like 95% of firms, you aren't investing the right amount, and the productivity of your R & amp;D has fallen dramatically over the past several years. That's because there hasn't been a universal, uniform, and reliable measure of R & amp;D-until now.