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The tipping point :  how little things can make a big difference

The tipping point : how little things can make a big difference

Gladwell, Malcolm (Pengarang)

Edisi Cetakan pertama
Penerbit New York : Back Bay Books, 2002
Deskripsi Fisik 301 Halaman : Ilustrasi ; 20 cm.
ISBN 9780316346627
Subjek Perkembangan karakter / Character development / Perkembangan kepribadian
Bahasa Inggris
Call Number 155.25 GLA t

Tersedia di:

Perpustakaan Jakarta - Cikini
Dapat dipinjam: 3

Deskripsi

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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