At a time when the passion for wine and its commercialisation is spreading around the world, producers are trying to consolidate their position in the market with an original and eloquent corporate image that illustrates the spirit of the winery. From the bottle and the label to the building itself, the design of each visual element is taken care of in detail, so that the new wineries and their production and marketing spaces are increasingly spaces of sociability, communication and the physical expression of a brand. The popularisation of wine culture has transformed wineries into leisure and tourism centres, to the extent that some include restaurants and hotels with oenotherapy treatments.