Essentials of strategic management :  the quest for competitive advantage

Essentials of strategic management : the quest for competitive advantage

GAMBLE, John E ; THOMPSON, Arthur A Jr

STRATEGIC MANAGEMENT = MANAJEMEN STRATEGI
Detil Buku
Edisi 2nd ed
Penerbit New York : McGraw-Hill / Irwin, 2011
Deskripsi Fisik xxxi, 557 p. ; 25 cm
ISBN 978-0-07-122081-1
Subjek STRATEGIC MANAGEMENT = MANAJEMEN STRATEGI
Bahasa Indonesia
Call Number R/658.401 GAM e
Deskripsi
Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
Pinjam Buku Ini
Buku ini dapat dipinjam/dibaca di:
Koleksi belum dapat dipinjam atau dibaca di tempat