Principles of international marketing : (Ninth Edition)

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Principles of international marketing : (Ninth Edition)

CZINKOTA, Michael R. ; RONKAINEN, Ilkka A

MARKETING - MANAGEMENT = PEMASARAN, MANAJEMEN

Detil Buku

Edisi 9th Ed.

Penerbit Australia : South Western Cengage Learning, 2010

Deskripsi Fisik xxviii, 693 hlm. : ilus. ; 28 cm.

ISBN 1-4390-4137-7

Subjek MARKETING - MANAGEMENT = PEMASARAN, MANAJEMEN

Bahasa Inggris

Call Number R/658.8 CZI p

Deskripsi

Thanks you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the costumer; it is a lot of work the competition is tough; and its fun to succeed. It is therefore with great pleasure that we present the ninth editions of principles of International to you. Over the years, we have always made key improvements in our new editions, but never before has it been so important to bring out a revised text. There has been unprecendented change. When domestic economic activities are down, international marketing is down as well, only much more so.