

Marketing research : an applied orientation global edition
MALHOTRA, Naresh K.
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Deskripsi
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.
Ulasan
Buku Rekomendasi Lainnya

Mawar Merah = A Red Rose
ARLEEN A

Kamus Bahasa India : India - Indonesia
Thagore, Melaty

Kiat Mengendalikan Nafsu
HAMZAH, Imam Yahya Ibn ; Team Tiga (Al-Wasilah) ; CUANDA , Cucu

Mudah melakukan percakapan bahasa Mandarin sehari-hari
LIEM A. Wijaya

Peranan ibu - bapak mendidik anak
SIAHAAN, Henry N;

Praktek organisasi dan metode ( O dan M )
S. PAMUDJI

Principles of risk management and insurance
REJDA, George E.

Panduan lengkap servis handphone
SRIWIJAYA

Contracts : cases and materials
KESSLER, Friedrich

Mukjizat shalat malam : meraih spiritualitas Rasulullah
SALLAMAH Muhammad Abu Al-Kamal

Dolar vs euro : awal kebangkrutan AS
HAMIDI, M Luthfi ; DEWI, Farida Ratna

The Lion Book of Tales and Legends : Kumpulan kisah dan legenda
ROCK, Lois ; Penerjemah : Nina Andiana

Reportase : panduan praktis reportase untuk media televisi
Syaiful Halim

Dinasti Raja Pertapa II Syarif Hidayatullah : sang pengembang Kerajaan Cirebon
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