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Marketing research : an applied orientation global edition
MALHOTRA, Naresh K.
MARKETING RESEARCH ; MARKETING RESEARCH - METHODOLOGY = PEMASARAN - MANAJEMEN
Detil Buku
Edisi
6th ed.
Penerbit
Boston : Pearson Education, 2010
Deskripsi Fisik
929 hlm. : illus. ; 28 cm.
ISBN
978-0-13-609423-4
Subjek
MARKETING RESEARCH ; MARKETING RESEARCH - METHODOLOGY = PEMASARAN - MANAJEMEN
Bahasa
Indonesia
Call Number
R/658.8 MAL m
Deskripsi
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.
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https://perpustakaan.jakarta.go.id/book/detail?cn=JAKPU%2F11110000000420
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