

Marketing research : an applied orientation global edition
MALHOTRA, Naresh K.
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Deskripsi
Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions.
Ulasan
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101 Cerita Alkitab : Membaca, Mewarnai, Menyanyi
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Tip & trik usaha ponsel & aksesorinya
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Microsoft Project 2003 ; pendekatan siklus proyek : langkah cerdas merencanakan dan mengontrol proyek
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Sifat-sifat mukmin sejati
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Catatan Pinggir 1
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Mean streak : jejak kelam
Brown, Sandra (Pengarang) ; Julanda Tantani (Penerjemah) ; Jimmy Simanungkalit (editor)

Laki-laki di bibir pantai : sebuah skenario film
Muhammad Yusuf (Pengarang) ; Herry NH (editor)

Cupumanik Astagina
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Best part : Khai's version
Ayy ; (Pengarang) ; Freepik.com (Ilustrator) ; Hani W (Penyunting)
