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International marketing

International marketing

Subhash C. Jain

Edisi 6th Edition
Penerbit Australia : South Western Thomson Learning, 2001
Deskripsi Fisik xv, 520 Halaman ; 26 cm.
ISBN 9780324100860
Subjek Manajemen Marketing
Bahasa Inggris
Call Number R/658.8 JAI i

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Perpustakaan Jakarta - Cikini
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Deskripsi

International marketing is a comprehensive, up to date introduction to international marketing that portrays today fields with clarity and accuracy. Total coverage of the managerial perspective, based on economic theory and practice, is include. Jain thoroughly examines important topics if international marketing and how they relate to worldwide business : environment, planning and control, tactical and strategic issues. This unique approach goes beyond a traditional developed world perspective by including illustration and examples relating to third world countries

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