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International marketing
Subhash C. Jain
Manajemen Marketing
Detil Buku
Edisi
6th Edition
Penerbit
Australia : South Western Thomson Learning, 2001
Deskripsi Fisik
xv, 520 Halaman ; 26 cm.
ISBN
9780324100860
Subjek
Manajemen Marketing
Bahasa
Inggris
Call Number
R/658.8 JAI i
Deskripsi
International marketing is a comprehensive, up to date introduction to international marketing that portrays today fields with clarity and accuracy. Total coverage of the managerial perspective, based on economic theory and practice, is include. Jain thoroughly examines important topics if international marketing and how they relate to worldwide business : environment, planning and control, tactical and strategic issues. This unique approach goes beyond a traditional developed world perspective by including illustration and examples relating to third world countries
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https://perpustakaan.jakarta.go.id/book/detail?cn=JAKPU%2F11110000000433
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