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Business marketing third edition

Business marketing third edition

Frank G. Bingham, Roger Gomes, Patricia A. Knowles

BUSINESS; MARKETING = BISNIS; PEMASARAN
Edisi 3th edition
Penerbit New York : Mc Graw Hill, 2005
Deskripsi Fisik xv, 475 Halaman ; 25 cm
ISBN 0071243968
Subjek BUSINESS; MARKETING = BISNIS; PEMASARAN
Bahasa Inggris
Call Number R/658 BIN b

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Perpustakaan Jakarta - Cikini
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Deskripsi

experience a tremendous expansion in the teaching of business marketing. Trade magazines and scholarly journals are giving ever more space to the special issues and concerns of business marketers and students of business marketing. The recent focus on these markets reflects the recognition that the largest part of American business is not driven by consumer business methods but by its own practices and complexities. Student are also realizing that a variety of career oppurtunities exists in business marketing and are eager to prepare themselves with the practical information and theoretical principles of business marketing practice. Bisnis marketing its also in a period of transformation, reflecting the changing face of American business in some general.

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