Page 584 - 593 ; Business Driven Technology takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This revolutionary approach instantly demonstrates the why to business students without boring them with the how. The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences. The Baltzan and Phillips approach in Business Driven Technology discusses various business initiatives first and prolifically through the Business Plug-Ins, and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Business Driven Technology discusses various business initiatives and how technology supports those initiatives. The premise for this unique approach is that business initiatives should drive technology choices.