Unduh JAKLITERA Mobile
Consumer Behavior & Marketing Strategy
PETER, J. Paul ; OLSON, Jerry C.
Tersedia di:
Deskripsi
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. "Consumer Behaviour", 9/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.
Ulasan
Buku Rekomendasi Lainnya
DASAR-dasar pemrograman visual basic 4.0 for Windows
Lintasan Sejarah Jakarta
JAKARTA, Pemda Provinsi DKI Jakarta
Makanan Sehat Anak Autis
SOENARDI, Tuti
Tamasya ke taman Asmaul Husna 2
EFFENDY, Ruhy Shoheh A.
The secret of better life : Perjalanan mengenal jiwa yang bahagia
INDRAYANA, Stefanus
Ekopesantren : Bagaimana merancang pesantren ramah lingkungan?
MANGUNJAYA, Fachruddin
Fool For Love : terjerat cinta
JAMES, Eloisa ; Diba Aep Basar
Jean-inous : utak atik kerudung denim
; Nana Lystiani ; Yus Prinandy ; Noor Aldy Firmansyah
Untung besar dari reksa dana
Arif Rahman (Pengarang)
Bapak madrasah Indonesia : testimoni atas kinerja Dr. H. A. Umar, M.A
Nur Kafid (Pengarang) ; Sri Rahayu (Pengarang) ; Noor Jannah (Pengarang)
Buku seri pembiasaan : aku bisa mengerjakan PR sendiri
Tim Kreatif Khalifah Mediatama (Pengarang)
The Secret Explores and The Tomb Robbers
SJ King (Pengarang)
The architecture book : big ideas simply explained
Nicola Rodway (Penyunting) ; John Andrews, (Penyunting) ; Richard Gilbert, (Penyunting) ; Dorothy Stannard, (Penyunting) ; Rachel Warren Chadd (Penyunting) ; James Graham (Ilustrator)
Cermin poskolonial : membaca kembali sastra Hindia Belanda
Honings, Rick (Pengarang) ; Veer, Coen van't (Pengarang) ; Bel, Jacqueline (Pengarang) ; Boehmer, Elleke (Pengarang) ; Rhomadya Alfa Aimah (Penerjemah) ; Rianti Manullang (Penerjemah)
