Consumer Behavior & Marketing Strategy
PETER, J. Paul ; OLSON, Jerry C.
Tersedia di:
Deskripsi
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. "Consumer Behaviour", 9/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.
Ulasan
Buku Rekomendasi Lainnya
Kaisar 2 vol. 10
UNO, Hiroshi
Kenikmatan-kenikmatan surga
AL-JAUZIYAH, Ibn Al-Qayyim ; SYAFI'IE, Kuswaidi ; SALAMULLAH, M. Alaika
Lenggak lenggok jakarta
Harian Warta Kota
Metode pengajaran bisnis baru dalam tatanan ekonomi baru : menulis ulang pendidikan bisnis
WEE, Keng Neo Lynda ; ELWA, Mathori A. ; ROSYAD, Rifki, ; SATRIATI, Wikam
Politik kewarganegaraan : landasan redemokratisasi di Indonesia
HIKAM, Muhammad A.S.
A-Z Merawat Arwana
-
Kencan dalam bahasa Perancis
Herman Sudrajat
Akses Keadilan dan Migrasi Global : Kisah Perempuan Indonesia Pekerja Domestik di Uni Emirat Arab
SULISTYOWATI, Irianto (Pengarang)
I'm Alka
Siti Umrotun ; Zeeyazee (penyunting)
Seri penuntun praktis membangun wireless applications protocol (wap) : mobile communication laboratory stt telkom bandung
Team Mobile Communication Laboratory STTTelkom (Pengarang)
Persiapan UKG (Uji Kompetensi Guru) SD
Rachmat ; Salamah
Komunikasi lintas agama
Asep Saeful Muhtadi (Pengarang) ; Iqbal Triadi Nugraha (Penyunting)
Baby Touch and Feel : Animals
Sirett, Dawn (Pengarang)
Pustaka Sains Populer Islami : Kesempurnaan Seni Warna Ilahi, jilid 3
Harun Yahya (Pengarang) ; Tatacipta Dirgantara (Penerjemah)