Unduh JAKLITERA Mobile
Consumer Behavior & Marketing Strategy
PETER, J. Paul ; OLSON, Jerry C.
Tersedia di:
Deskripsi
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. "Consumer Behaviour", 9/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.
Ulasan
Buku Rekomendasi Lainnya
Ajaib tapi nyata : peraturan dan istilah - istilah konyol berbagai dunia
VIDIA,S Aprilia ; RATRI, Rose Kusumaning
Boy dolls 1
Hibiki, Wataru ; Mustika Maria (penerjemah) ; Fitri Annisa (editor)
ersifikasi pertanian : Dalam proses mempercepat laju pembangunan nasional. Oleh SURYANA, Achmad (editor); PAKPAHAN, Agus (editor);
SURYANA, Achmad
Manusia Dan Perjalanan : Dari Pulau Buru Ke Venezia
SINDHUNATA ; Bagus Dharmawan
Meningkatkan Produktivitas Ayam Kampung Petelur
ABIDIN, Zainal
Teknik Sistem Kontrol
SULASNO
The Young Scientists Vol 1 No. 10 : Majalah Sains Untuk Anak-Anak
Gramedia Widiasarana Indonesia
Sahabat Internet
LAQUEY,Tracy
Buku pintar bisnis dan budi daya kakap putih
KORDI K, M. Ghufran H ; HARDJONO, Debiberta
Pangeran Negeri Seribu Bintang & 19 Dongeng Favorit
SUPANGAT, W.S ; SUPANGAT, W.S ; KHOIRUNISA, Lutfia
Artemis Fowl #5 : The Lost Colony (Koloni yang Hilang)
Colfer, Eoin ; Poppy D. Chusfani
Tegak lurus dengan langit : kumpulan cerpen
Iwan Simatupang (Pengarang)
Biru pram frasa
Megakata (Pengarang) ; Nadhifa Khairunnisa (Penyunting)
Sistem nilai : alternatif wajah-wajah pendidikan
Achmad Sanusi (Pengarang) ; Yosal Iriantara (Penyunting) ; Irwan Kurniawan (Penyunting) ; Ika Fibrianti (Penyunting)
