Entrepreneurship

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Entrepreneurship

HISRICH, Robert D. ; PETERS, Michael P. ; SHEPHERD, Dean A.

ENTERPRENEURSHIP = KEWIRAUSAHAAN ; BUSINESS PLANNING = PERENCANAAN BISNIS

Detil Buku

Edisi 8th ed.

Penerbit New York : McGraw-Hill/Irwin, 2010.

Deskripsi Fisik xxi 602 p. : illus. ; 27 cm.

ISBN 978-007-126768-7

Subjek ENTERPRENEURSHIP = KEWIRAUSAHAAN ; BUSINESS PLANNING = PERENCANAAN BISNIS

Bahasa Indonesia

Call Number R/658.4 HIS e

Deskripsi

The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.