Students interact with businesses every day—where they work, where they shop, even where they blog. At the core of these businesses are rock-solid managerial accounting fundamentals that students don’t always see. Authors Wendy Tietz, Karen Braun, and Walter Harrison show the connection between accounting concepts and the businesses students interact with in their new text, Managerial Accounting. By presenting the accounting decisions made in companies like Target and J. Crew, this text’s precise coverage of the core concepts—combined with the unlimited practice in MyAccountingLab, the text’s market-leading online homework and tutorial program—gets students engaged in the learning process. With Managerial Accounting and MyAccountingLab, students will have more “I Get It!” moments and leave the course with a rock-solid understanding of managerial accounting.