Principles of contemporary marketing

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Principles of contemporary marketing

KURTS, David L.

SALES MANAGEMENT = MANAJEMEN PEMASARAN

Detil Buku

Edisi 14th ed.

Penerbit Australia : South-Western Cengage Learning, 2010

Deskripsi Fisik xxxii, 670 p. : Ilus. ; 28 cm.

ISBN 978-0-324-82808-5

Subjek SALES MANAGEMENT = MANAJEMEN PEMASARAN

Bahasa Indonesia

Call Number R/658.81 KUR p

Deskripsi

Over the years, Kurtz and Boone's "Principles of Contemporary Marketing, 14ed, International Edition" has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, "Principles of Contemporary Marketing, 14ed, International Edition" remains in a class by itself.