Marketing management : an Asian perspective

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Marketing management : an Asian perspective

KOTLER, Philip ...et. al

MARKETING MANAGEMENT = MANAJEMEN PEMASARAN

Detil Buku

Edisi 5th Ed.

Penerbit Jurong : Prentice Hall, 2009

Deskripsi Fisik xxxviii, 750 p. : illus. ; 28 cm.

ISBN 978-981-06-7993-9

Subjek MARKETING MANAGEMENT = MANAJEMEN PEMASARAN

Bahasa Indonesia

Call Number R/658.8 MAR

Deskripsi

Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes. Framework / Approach The 5th Edition makes an effort to reflect the changes in marketing management.