

Marketing Management Strategies
FERRELL, O. C. ; HARTLINE, Michael D.
Tersedia di:
Deskripsi
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively developing and executing marketing plans. The authors stress the integration and coordination of marketing decisions with other functional business decisions as the key to achieving an organization's overall mission and vision. They also emphasize the need for integrity in the strategic planning process.
Ulasan
Buku Rekomendasi Lainnya

Power bible comic 3 = : Tanah terjanji
KIM, Shin-Joong

Reformasi pendidikan : kritik kurikulum dan manajemen berbasis sekolah
ZAINUDDIN, M.

Obrolan Nusantara : Menyambut Indonesia Baru
SOEDOMO, Sudarsono

74 cerita Alkitab anak aktif
HARTMAN, Bob

Kim
Rudyard Kipling.

Srikandi Merah Putih : karyanya membuat bangga, dedikasinya tak terhingga dan berjuang demi bangsa tercinta
Dono Indarto

The Chocolate Rose
Florand, Laura ; Reni Indardini ; Ade Kumalasari

Ejaan Bahasa Indonesia yang Disempurnakan : EYD terbaru
-

Puring 260 Jenis : Serial Galeri Eksotika
-

Akhlak para nabi : dari Adam hingga Muhammad saw
; Syafrudin Mbojo ; Rahadian M.S.

Studi Islam Komprehensif
Nata, Abuddin

Taktik tokcer kuasai matematika sd/mi kelas v
HANIAH, Munnal (Pengarang)

Rogue nation : American unilateralism and the failure of good intentions
Clyde Prestowitz

Kisah 1001 malam jilid 2 : berbagai kisah ajaib dan perumpaan yang indah tentang kehidupan yang bersahaja dan sarat hikmah
Al-Jihsiyari, Abu Abdullah Muhammad (Pengarang) ; Muhammad Halabi (penerjemah) ; Muhammad ali Fakih (editor)
