International business : the challenge of global competition twelfth edition

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International business : the challenge of global competition twelfth edition

BALL, Donald A

Bisnis

Detil Buku

Edisi 12th edition

Penerbit New York : McGraw-Hill, 2010

Deskripsi Fisik xxx, 682 Halaman : Ilustrasi ; 28 cm.

ISBN 9780070171503

Subjek Bisnis

Bahasa Inggris

Call Number R/650 BAL i

Deskripsi

International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing -- a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM -- an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.