

Encyclopedia of major marketing campaigns : volume 2
RIGGS, Thomas
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Deskripsi
Have you ever wondered how marketing campaigns such as Microsoft's "Where do you want to go today?" came to be? Now, you can find the answer in the Encyclopedia of Major Marketing Campaigns.There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the Encyclopedia of Major Marketing Campaigns looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. Entry articles, averaging 2,000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign -- what worked, what didn't and why. The entry ends with further information for researchers -- references to competitors and annotated citations to relevant campaigns and periodical articles.
Ulasan
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Surat untuk ayah : kumpulan puisi
SANGGARWATI, Ratih

The 7 awareness : 7 Kesadaran Hati dan Jiwa Menuju Manusia Di Atas Rata-Rata
YUSUF, Nanang Qosim

Mencintaimu Bukanlah Sebuah Kesalahan
@infiniteloved

Teori Manajemen Pendidikan
Mukhtar Latif ; Suryawahyuni Latief

Hijrah Cinta
Dini Fitria

The young ninja : Dia yang tak tersentuh maut
; Aan

Ensiklopedia Pengetahuan : Agama, mitologi, filsafat, sosial, sejarah kesenian permainan dan rekreasi 3
Walleghem Isabelle Van (Pengarang)

Bajaj : "transportasi unik Jakarta yang hampir punah"
Dhani (Pengarang)

Miss B : "di rumah aja, banyak drama!"
Fira Basuki (Pengarang) ; Cicilia Prima (editor) ; Rendy Basuki (ilustrator)

Mimpi Pak Ahmad : perjalanan haji ke Baitullah
Fawzia Gilani (Pengarang) ; Aminah Lestari (Penerjemah) ; Diyah Rahma (Penyunting)

Selalu sayang : menyapih dengan kasih
Grace Sameve (Pengarang) ; Gianti Amanda (Pengarang) ; Mesty Ariotedjo (Pengarang) ; Reda Gaudiamo (Pengarang) ; Bellansori (Ilustrator)

Pemberdayaan majelis taklim dalam pencegahan kejahatan : sumbangan pemikiran untuk kemitraan majelis taklim dengan POLRI, BNN, BNPT, dan KPK
Prima Harrison (Pengarang)

Akuntansi perbankan Islam : teori dan praktik
Sugeng Widodo (Pengarang) ; Monalisa (Penyunting)

Statistik penelitian pendidikan : perhitungan, penyajian, penjelasan, penafsiran, dan penarikan kesimpulan
Supardi (Pengarang)
