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Marketing : real people, real choices
SOLOMON, Michael R. ; MARSHALL, Greg W. ; STUART, Elnora W.
MARKETING - VOCATIONAL GUIDANCE
Detil Buku
Edisi
7th ed.
Penerbit
Boston : Pearson Education, 2012
Deskripsi Fisik
594 p. : ilus.; photos ; 28 cm.
ISBN
978-0-13-249402-1
Subjek
MARKETING - VOCATIONAL GUIDANCE
Bahasa
-
Call Number
R/658.8 SOL m
Deskripsi
Index : p. 580-594 ; Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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https://perpustakaan.jakarta.go.id/book/detail?cn=JAKPU-01149000000095
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