Marketing :  real people, real choices

Marketing : real people, real choices

SOLOMON, Michael R. ; MARSHALL, Greg W. ; STUART, Elnora W.

MARKETING - VOCATIONAL GUIDANCE
Detil Buku
Edisi 7th ed.
Penerbit Boston : Pearson Education, 2012
Deskripsi Fisik 594 p. : ilus.; photos ; 28 cm.
ISBN 978-0-13-249402-1
Subjek MARKETING - VOCATIONAL GUIDANCE
Bahasa -
Call Number R/658.8 SOL m
Deskripsi
Index : p. 580-594 ; Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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