Unduh JAKLITERA Mobile
Retailing management
LEVY, Michael ; WEITZ, BARTON A.
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Deskripsi
Indeks : p. 641-75 ; a Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields. The text provides a balanced treatment of strategic, “how to,” and conceptual material, in a highly readable and interesting format. The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization; customer relationship management programs; multi-channel retailing; supply chain management, the use of the Internet to improve operating efficiencies and customer service; and legal, ethical and cooperate social responsibility issues.. Students indicate that this text is a “good read” because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.
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