Islamic branding and marketing : creating a global Islamic business

Belum ada ulasan untuk buku ini.

Jadilah yang pertama untuk mengulas!

Islamic branding and marketing : creating a global Islamic business

TEMPORAL, Paul

ISLAM AND ECONOMICS -- BRANDING (MARKETING) - ISLAMIC COUNTRIES

Detil Buku

Edisi -

Penerbit New Jersey : John Wiley & Sons, 2011

Deskripsi Fisik xvii, 324 p. : ill. ; 24 cm.

ISBN 978-0-470-82539-6

Subjek ISLAM AND ECONOMICS -- BRANDING (MARKETING) - ISLAMIC COUNTRIES

Bahasa -

Call Number 297.273 TEM i

Deskripsi

Index: p. 315-24 ; Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion. As companies currently compete for the markets of China and India, few have realized the global Muslim market represents potentially larger opportunities. Whether you are in control of an established company, starting up a new one, or have responsibility for a brand within an Islamic country looking for growth, Islamic Branding and Marketing is an indispensable resource that will help build, improve and secure brand equity and value for your company.