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Selling the invisible :  a field guide to modern marketing

Selling the invisible : a field guide to modern marketing

BECKWITH, Harry

SERVICE INDUSTRIES / MARKETING
Edisi
Penerbit New York : Business Plus, 2012
Deskripsi Fisik xxii, 247 p. ; 19 cm.
ISBN 978-044-667-231-3
Subjek SERVICE INDUSTRIES / MARKETING
Bahasa Indonesia
Call Number 658.8 BEC s

Tersedia di:

Perpustakaan Jakarta - Cikini
Dapat dipinjam: 4

Deskripsi

Selling the invisible offers hundreds of quick, practical , and easy to read strategies. User friendly and fun to read, it looks at the unique characteristics of services, and shows how any service from a home based consultancy to a multinational brokerage can turn more prospects into actual clients. This book will open your eyes to new marketing ideas.

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