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Consumer behavior
BLACKWELL, Roger D. ; MINIARD, Paul W. ; ENGEL, James F.
CONSUMER BEHAVIOR
Detil Buku
Edisi
Penerbit
Singapore : Cengage Learning Asia, 2012
Deskripsi Fisik
xxvii, 639 p. : ilus. ; 27,5 cm
ISBN
9789814336918
Subjek
CONSUMER BEHAVIOR
Bahasa
Inggris
Call Number
658.8342 BLA c
Deskripsi
Indeks : p. 625-639 ; Consumer behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The authors keep students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (consumer decision process) model.
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https://perpustakaan.jakarta.go.id/book/detail?cn=JAKPU-12139000001211
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