Drucker on marketing : lessons from the world’s most influential business thinker

Drucker on marketing : lessons from the world’s most influential business thinker

COHEN, William A.

MARKETING
Detil Buku
Edisi Cet. 1
Penerbit New York : McGraw-Hill, 2013
Deskripsi Fisik xxi, 265 p. ; 24 cm.
ISBN 978-0-07-177862-6
Subjek MARKETING
Bahasa Inggris
Call Number 658.8 COH d
Deskripsi
Index P.259-265 ; Drucker on Marketing reflects Bill Cohen's unique ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing] with the added touch of how to implement them in a dynamic and changing world. The whole story is that marketing must be viewed holistically. That's how successful companies see marketing. marketing is the driving force in these companies. Acquiring, keeping, and growing customers through ceating, communicating, and delivering value is the defining mission.
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