Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

BEST, Roger J.

MARKETING - MANAGEMENT
Detil Buku
Edisi 6th ed
Penerbit Boston : Pearson, 2013
Deskripsi Fisik 576 p. : ill. ; 24 cm.
ISBN 978-0-13-284816-9
Subjek MARKETING - MANAGEMENT
Bahasa -
Call Number 658.83 BES m
Deskripsi
Index P. 567-576 ; Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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