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Advertising and promotions :  an integrated brand approach

Advertising and promotions : an integrated brand approach

ROCHE, Mike ; SEMENIK, Richard J [et.al]

Edisi 6th ed
Penerbit Australia : Pearson, 2012
Deskripsi Fisik xli, 710 p. : ilus. ; 28 cm.
ISBN 978-0-538-47986-8
Subjek ADVERTISING AND PROMOTION
Bahasa -
Call Number 659.13 ADV

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~Perpustakaan Jakarta - Cikini
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Deskripsi

page. 675-710 ; Advertising and integrated brand promotion in business and society -- The world of advertising and integrated brand promotion -- The global structure of the advertising and promotion industry: advertisers, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and promotion in the global market -- The history of advertising and brand promotion.

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