Advertising and promotions :  an integrated brand approach

Advertising and promotions : an integrated brand approach

ROCHE, Mike ; SEMENIK, Richard J [et.al]

ADVERTISING AND PROMOTION
Detil Buku
Edisi 6th ed
Penerbit Australia : Pearson, 2012
Deskripsi Fisik xli, 710 p. : ilus. ; 28 cm.
ISBN 978-0-538-47986-8
Subjek ADVERTISING AND PROMOTION
Bahasa -
Call Number 659.13 ADV
Deskripsi
page. 675-710 ; Advertising and integrated brand promotion in business and society -- The world of advertising and integrated brand promotion -- The global structure of the advertising and promotion industry: advertisers, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and promotion in the global market -- The history of advertising and brand promotion.
Pinjam Buku Ini
Buku ini dapat dipinjam/dibaca di:
Perpustakaan Jakarta I Cikini Dapat dipinjam: 2