Services marketing : people, technology, strategy

Services marketing : people, technology, strategy

LOVELOCK, Christpher ; YAGAN, Sally

MARKETING MANAGEMENT
Detil Buku
Edisi 7th ed.
Penerbit Boston : Pearson, 2011
Deskripsi Fisik 648 p. : ilus. ; 30 cm.
ISBN 978-0-273-75606-4
Subjek MARKETING MANAGEMENT
Bahasa Inggris
Call Number 658.8 LOV s
Deskripsi
page. 618-648 ; Services dominate the expanding world economy as never before, and technology continues to evolve in dramatic ways. Nothing is standing still. Established industries and their often famous and old companies decline and may even disapper as new business models and industries emerge.
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