International marketing

International marketing

McGrAW-HILL EDUCATION CREATE

INTERNATIONAL MARKETING
Detil Buku
Edisi Edisi 14
Penerbit New York. : McGraw Hill, 2013, 2009
Deskripsi Fisik vii, 675 p. : ilus. ; 30 cm.
ISBN 978-1-121-91525-1 ; 978-0-07-1288385
Subjek INTERNATIONAL MARKETING
Bahasa Inggris
Call Number 658.80072 MCG i ; R 658.81 CAT i
Deskripsi
Global commerce thrives during peacetime. The economic boom in North America durimg the late 1990s was in large part due to the endof the Cold War the opening of the formerly communist countries to the world trading system. However, we should also understand the important role that trade and international marketing play in producing peace.
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