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E-commerce in regional small to medium enterprises
Edisi
Penerbit
-
Deskripsi Fisik
xix, 407 p. : ill., maps ; 27 cm.
ISBN
Subjek
Bisnis Elektronik / Electronic commerce. / Bisnis Kecil. / Small business.
Bahasa
Indonesia
Call Number
Tersedia di:
Perpustakaan Jakarta - Cikini
Dapat dipinjam: 1
Deskripsi
Presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate.
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