E-commerce in regional small to medium enterprises

E-commerce in regional small to medium enterprises

Bisnis Elektronik -- Electronic commerce. -- Bisnis Kecil. -- Small business.
Detil Buku
Edisi
Penerbit -
Deskripsi Fisik xix, 407 p. : ill., maps ; 27 cm.
ISBN
Subjek Bisnis Elektronik -- Electronic commerce. -- Bisnis Kecil. -- Small business.
Bahasa Indonesia
Call Number
Deskripsi
Presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate.
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