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Strategic Management : Concepts and Cases
David, R. Fred
Edisi
15th ed
Penerbit
Harlow, Ess : Pearson Education Limited, 2015
Deskripsi Fisik
682 p. : illus ; 28 cm
ISBN
978-1-292-001689-4
Subjek
STRETEGIC MANAGEMENT = MANAJEMEN STRATEGI ; STRATEGIC PLANING = RENCANA STRATEGIS
Bahasa
Indonesia
Call Number
658.401 DAV s
Tersedia di:
Perpustakaan Jakarta - Cikini
Dapat dipinjam: 3
Deskripsi
A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.
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