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Strategic Management :  Concepts and Cases

Strategic Management : Concepts and Cases

David, R. Fred

STRETEGIC MANAGEMENT = MANAJEMEN STRATEGI ; STRATEGIC PLANING = RENCANA STRATEGIS
Edisi 15th ed
Penerbit Harlow, Ess : Pearson Education Limited, 2015
Deskripsi Fisik 682 p. : illus ; 28 cm
ISBN 978-1-292-001689-4
Subjek STRETEGIC MANAGEMENT = MANAJEMEN STRATEGI ; STRATEGIC PLANING = RENCANA STRATEGIS
Bahasa Indonesia
Call Number 658.401 DAV s

Tersedia di:

Perpustakaan Jakarta - Cikini
Dapat dipinjam: 3

Deskripsi

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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