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Pricing : making profitable decisions

Pricing : making profitable decisions

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Profitable
Edisi -
Penerbit New York : McGraw-Hill, 2002
Deskripsi Fisik xxvi + 658 Halaman ; 24,5 cm
ISBN 978-007-252-881-7
Subjek Profitable
Bahasa Inggris
Call Number 658 MON p

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Deskripsi

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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