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Pricing : making profitable decisions
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Edisi
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Penerbit
New York : McGraw-Hill, 2002
Deskripsi Fisik
xxvi + 658 Halaman ; 24,5 cm
ISBN
978-007-252-881-7
Subjek
Profitable
Bahasa
Inggris
Call Number
658 MON p
Tersedia di:
Koleksi belum dapat dipinjam atau dibaca di tempat
Deskripsi
Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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