Principles of marketing :  Sixteenth Edition

Principles of marketing : Sixteenth Edition

KOTLER, Philip ; ARMSTRONG, Gary ; Wall, Stephanie

marketing -- pemasaran
Detil Buku
Edisi 16th ed. ; 14th ed.
Penerbit Edinburgh Gate Harlow : Pearson Education, 2016 ; 2012
Deskripsi Fisik 690 hlm. : ilus. ; 28 cm.
ISBN 9781292092485 ; 9780273752431
Subjek marketing -- pemasaran
Bahasa Inggris
Call Number 658.8 KOT p
Deskripsi
Index : 691-731 ; The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you-our customer. Our goal is to introduce new marketing students to the fascinating world of modern marketing in an innovative and comprehensive yet practical and enjoyable way. We've pound over every page, table, figure, fact, and example in an effort to make this the best text from which to learn about and teach marketing.
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