Index : 691-731 ; The goal of every marketer is to create more value for customers. So it makes sense that our goal for the fourteenth edition is to continue creating more value for you-our customer. Our goal is to introduce new marketing students to the fascinating world of modern marketing in an innovative and comprehensive yet practical and enjoyable way. We've pound over every page, table, figure, fact, and example in an effort to make this the best text from which to learn about and teach marketing.