Unduh JAKLITERA Mobile
Contemporary advertising and integrated marketing communications
William F. Arens (Pengarang)
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Deskripsi
This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All data, examples,statistics, images and vignettes updated to reflect the latest information available. There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.
Ulasan
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Turbo Pascal Untuk Pemrograman Basic
GARRISON, Paul ; Nasution ; Alexander Sindoro
Best friends became lovers : Cinta datang karena terbiasa
A&D ; Penyunting ; Faisal Adhimas
Camera branding branding vs. auragenic : televisi, kita, dan perubahan
KASALI, Rhenald
Gua Lubang di Pegunungan
LEE, Jiantek ; NOVIANTI, Endah Nawang
Pengangkatan Anak Kewenangan Pengadilan Agama
Musthofa
Ensiklopedia junior : laut
Gabriella Felicia ; Yanyan Wijaya
Nomik fantasteen #1 : puisi maut
Sucia Ramadhani (Pengarang) ; Dadi Permadi (Pengarang) ; Ahmad Mahdi (Penyunting)
Seni mengelola konflik : inspirasi kepemimpinan, keteladanan, dan kecerdasan nabi Muhammad SAW dalam mengelola konflik
Mohammad Takdir (Pengarang) ; Rahman (editor)
Tafsir hadis dan hikmah pendidikan
Rosidin ; Engkus Kuswandi (editor) ; Slamet Guyun (desain sampul)
Ateisme Sigmund Freud
Kung, Hans (Pengarang) ; Edi AH Iyubenu (penerjemah) ; Deddy Arsya (editor)
Dictionary of accounting : Kamus akuntansi
Assegaf Ibrahim Abdullah (Pengarang)
Human relations dan public relations
Onong Uchjana Effendy (Pengarang)
Lighter : lepaskan masa lalu, terhubung dengan masa kini, bentangkan masa depan
Pueblo, Yung (Pengarang) ; Dono S. (Penerjemah) ; Cindy Kus Untari (Penyunting) ; Diane Novita (Pengarang)
