Unduh JAKLITERA Mobile
Global marketing management - Asia edition - eighth edition
Masaaki Kotabe, Kristiaan Helsen
Tersedia di:
Deskripsi
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
Ulasan
Buku Rekomendasi Lainnya
100 Pengetahuan Tentang Planet Bumi
RILEY, Peter ; Evi Kusumawati ; Rudiyanto
Firman hidup 77
DAULAY, Richard
Pendidikan membangun karakter bangsa : peran sekolah dan daerah dalam membangun karakter bangsa pada peserta didik
AGUNG, Iskandar ; YANSYAH, Luthfi ; MAHDIANSYAH ; NADIROH
Perempuan Pemimpin : Inspirasi 10 CEO Membangun Keluarga, Bisnis, dan Masyarakat
Betti Alisjahbana ; Esti A. Budihabsari
Step by Step Hidangan Penutup & Camilan
-
First explorers : in the jungle : push, pull, slide book
-
Petualangan Celana Dalam
-
Modul cerdik matematika SMA/MA kelas X,XI, dan XII
-
Cara bijak menjawab pertanyaan-pertanyaan kritis anak tentang islam
Wahyudi irwan yusuf (Pengarang)
Ensiklopedi mini situs-situ bersejarah indonesia : panduan serba tahu tentang situs-situs bersejarah indonesia
Ira Puspito Rini (Pengarang) ; Daru Wijayanti (Penyunting)
Cahaya baru
Hamka (Pengarang) ; Mardiati (Penyunting)
Mengeja luka : Tiramisu Addict; penyunting, Any Alaine
Tiramisu Addict (Pengarang) ; Any Alaine (penyunting)
Cara sukses budidaya jamur shitake, merang, kancing dan enoki dari jepang
Irfan Hilmi (Pengarang)
Karakteristik masyarakat Pulau Tidung melalui kearifan lokal berbasis industri kreatif
Siti Gomo Attas (Pengarang) ; Gres Grasia Azmin (Pengarang) ; Marwiah Sarmadan (Pengarang) ; Abidzar Algifari (Pengarang) ; Dewi Ira Andriyani (Pengarang)
