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Crafting and executing strategy : the quest for competitive advantage
Arthur A. Thompson (Pengarang)
Manajemen Strategi
Detil Buku
Edisi
edisi keduapuluh dua
Penerbit
New York : McGraw Hill, 2020
Deskripsi Fisik
xlviii : ilustrasi ; 28 cm
ISBN
9781260565744
Subjek
Manajemen Strategi
Bahasa
Inggris
Call Number
R/658.401 THO c
Deskripsi
Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.
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